Creating Value Through Marketing & 80 Goals to Measure Sustainability | Philip Sugai

Philip Sugai, a Professor of Marketing at Doshisha Business School in Kyoto, Japan has published books and multiple case studies on global business and marketing. Philip here first talks about the history of a business role in society is conceived from Milton Friedman's article in 1970 to the Japanese Omi merchant business philosophy of "Sampo-Yoshi" to Eiichi Shibusawa's 1975 argument for businesses in Japan to first consider society and the environment impacts, before profits.

Then Philip talks about some of the ideas from his book "Building Value Through Marketing" which integrates ethical ideas of sustainability in practice with building a stronger brand that has value for workers, customers, and shareholders, but also greater society and the planet. He then talks about the 80 Goals for 7 Stakeholders Capitalism whitepaper and assessment tool he and his students have created. The white paper, "Valuing Value", book and Value Research Center at Doshisha University has all recently launched in 2021.

Find out more about the book, white paper and research center: https://www.buildingvaluethroughmarke.

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