How Japanese Consumers View Sustainability + Perceive Brand Value & Strategy for Future Business | CEO James Hollow

James Hollow is the Founder/CEO of FABRIC KK based in Tokyo - a strategy design focused consultancy helping businesses transition to a better balance for the needs of people, and planet in addition to profits in Japan, Asia and the Global Markets. https://fbrc.co/

Here we talk about the transition of the business and their latest research study called "The State of Sustainability in Japan"- this 75 page report is available on their website, and summarized in different ways on their MEDIUM articles in Japanese and English : https://fbrc.medium.com/

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