Starting 2025 with an Optimistic View of Sustainable Japan Tourism & Branding

I hope you are surviving your first month of 2025 with a sense of hope and enthusiasm for what we can do this year.

Of course, there is a lot of depressing news these days. The fires in LA and being bombarded by unethical governance in the US is hard to take. But there is still some hope for this year in terms of sustainable strategy, innovation and creative passionate folks doing good work.

This podcast features the audio from a Jan 27th 2025 talk I gave to an enthusiastic group of amazing local women in Hiroshima Japan. I loved meeting them all and seeing their smiles and nodding heads as I talked about the things I love about Hiroshima, stories we need to tell of women in Japan's history, and some of the most impactful and inspiring stories of sustainable tourism at work in our area of Japan.

Talking about sustainable tourism strategy, branding and inspiring examples of success from Alex Kerr & his traditional MINKA to guest house projects, to Onomichi, to Setoda, to Kamikatsu, to Mukaishima, Teshima, Omishima, and AiAii on Awaiji island.

I hope you also find some new and inspiring ideas here that give you hope for a brighter future in travel and how we want to do business and live our lives.