Episode 151

full
Published on:

2nd Dec 2020

Sustainable Travel Gems in Tohoku Worth Seeking Out | Jess Hallams

Jessica Hallams is originally from Canberra, Australia, and now lives and works in the Tohoku region of Japan. She originally came to work in Fukushima as a JET program teacher, and now works as a travel promotion expert and tour planner and destination management based in Sendai. Watch our talk here on YouTube.

Jess here tells us some of her ideas from her excellent TED talk in 2018 where she talked about the problem with all of the information about Fukushima being only focused on the nuclear disaster, which is a serious problem, but only effects 3% of the large prefectural area of Fukushima. She also talks about the need for regional branding and local residents role as ambassadors for the area- all fantastic, insightful ideas any tourist destination should explore!

Jess Hallams TedX Tohoku University Talk

Tohoku Local Secret Tours https://www.tohoku-local-secret-tours.jp/

+ In-Outbound Sendai Matsushima https://www.inoutbound.co.jp/en.html

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#tohoku #travel #branding #jesshallams

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About the Podcast

Seek Sustainable Japan
talks with good people doing great things in Japan
Seek Sustainable Japan launched in 2020 to entertain and inspire us all, sparking ideas through discussions about Japanese culture, travel & traditions with insiders and experts across Japan. All of the guests on the show are creating a more sustainable [i.e. better people-planet-profits balance] Japan in some way through their work, projects and way of life.
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jj walsh

Hi I'm Joy (JJ) originally from Hawaii & long-time Hiroshima-jin (jin=person). My work and content is focused on sustainability & how we can make better choices to balance the needs of people, planet and profits in our lives, work and travel. Join me as I talk with wonderful people and visit interesting places in Japan.
Reach out: inboundambassador@gmail.com
InboundAmbassador.com | SeekSustainableJapan.com | All Links: https://linktr.ee/jjwalsh